DBU X THE PLAY®
IMMORTALIZING AN ICONIC EURO 2021 CAMPAIGN
DBU X THE PLAY®
IMMORTALIZING AN ICONIC EURO 2021 CAMPAIGN
DBU X THE PLAY®
For this partnership, THE PLAY® joined forces with the Danish Football Association to celebrate the most iconic goals scored by players from the Euro 2021 squad — including unforgettable moments from the team’s remarkable run in the tournament itself. The special red-and-white collection became a great fan favourite, resonating with supporters of the men’s and women’s national teams.
DENMARK'S EURO'21 TRIUMPH
THE PLAY x DBU
Denmark’s Euro 2021 campaign is one of the most emotional and inspiring stories in tournament history. After Christian Eriksen’s shocking collapse in the opening match, the team united with remarkable strength and spirit: they overcame early setbacks, powered through the knockout-stages with style, and reached the semi-finals, pushing England to extra time. A campaign defined by resilience, passion, and national unity.#ForDanmark
Coming soonOUR PARTNERSHIP IN HIGHLIGHTS
A NEW ERA OF MERCHANDISE
An aesthetic merchandise collection featuring 15+ iconic football moments, handpicked in collaboration with DBU. The collection quickly became a fan favorite across Denmark — with Christian Eriksen as the standout top-seller.
LIMITED EDITION ARTWORK
50 exclusive artwork posters featuring 23k gold embossing for promotional activites and sponsors, hand-signed by Andreas Christensen, Joakim Mæhle, Pernille Harder & Sanne Troelsgaard.
ICONIC EURO'21 Moments
A collection co-created with the players and powered by requests from the fans – including Andreas Christensen's iconic thunderbolt against Russia and Joakim Mæhle's tiki-taka goal against Scotland.
