Partnerships

Partnering with THE PLAY® gives Clubs, Athletes and Federations access to exclusive, custom artwork that celebrates their most iconic achievements.
Football

F.C. Copenhagen

Explore / Shop
Football

Brentford F.C.

Explore / Shop
Football

DBU

Explore
esport

Astralis

Explore / Shop
Badminton

Viktor Axelsen

Explore / Shop

Trusted by clubs, athletes & federations

Click on logos to explore more

Exclusive partnerships

Turning sporting legacy into brand value

Partnering with THE PLAY® gives sports organizations access to exclusive, custom artwork that celebrates their most iconic achievements. These modern memorabilia strengthen fan engagement and open new commercial opportunities — including sponsor activation — through premium, collectible merchandise. Another way to drive brand value on and off the field.

Product offerings

We transform legendary sporting moments into authentic, minimalist artwork that connects fans, athletes and clubs. Each collaboration blends storytelling, design and quality craftsmanship to create timeless, collectible pieces.

  • Print-on-demand production
  • Exclusive limited editions
  • Global reach and distribution
  • Premium production and materials
  • Storytelling that strengthens brand engagement

Interested in collaborating? Get in touch

danish national men's team

Ronnie Hansen, Commercial Director

- "We are very pleased to have entered into a partnership with THE PLAY® who share our ambition to deliver cool and stylish products to fans of both the Women’s and Men’s National Teams. In today’s football world, fans can buy a wide range of different products, but we believe that with the new, exciting posters from THE PLAY®, we stand out in a creative way."

  • Collectible Artwork

  • Story-Led Design

  • Fan-Engagement

Get in touch

'

Denne side er beskyttet af hCaptcha, og hCaptchas Politik om beskyttelse af persondata og Servicevilkår er gældende.