Privacy Policy

Effective date: 09/09/2025

At THE PLAY®, we value your trust and are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal data when you visit our webshop, place an order, or interact with us.

1. Information We Collect

To ensure a smooth shopping experience, we may collect:

  • Contact information: Name, email address, phone number, billing and shipping address.
  • Order and payment details: Processed securely through trusted payment providers (we do not store your full card information).
  • Website usage data: IP address, device type, and cookies to optimize your experience.
  • Preferences: Newsletter sign-ups, wishlists, and communication choices.

2. Purpose of Data Processing

We use your information to:

  • Process, fulfill, and deliver your orders.
  • Provide customer service and support.
  • Send relevant updates and offers (only if you have opted in).
  • Improve our products, services, and website functionality.
  • Comply with legal obligations, such as bookkeeping and tax requirements.

3. Sharing of Data

We only share your data with trusted third parties essential to our operations, including:

  • Payment processors for secure transactions.
  • Delivery and logistics partners to ship your orders.
  • Technical service providers for hosting, analytics, and security.

We will never sell your personal information to third parties.

4. Cookies

Our website uses cookies to:

  • Enable essential features like shopping carts and checkouts.
  • Personalize your experience.
  • Analyze traffic and site performance.

    You may disable cookies in your browser settings, though this may affect functionality.

5. Data Retention

We only retain your personal data for as long as necessary:

  • Order, invoice, and tax-related data: 5 years, as required by the Danish Bookkeeping Act.
  • Marketing data: Until you withdraw consent.

6. Your Rights

You have the right to:

  • Access, correct, or delete your personal information.
  • Withdraw consent for marketing communications.
  • Request data portability or object to processing.
  • Lodge a complaint with your local data protection authority.

7. Security Measures

We take data security seriously and use SSL encryption, secure servers, and industry-standard safeguards to protect your personal data.

8. Policy Updates

We may update this Privacy Policy from time to time. The most recent version will always be available on this page.

9. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us: hello@theplay.dk