THE PLAY® Extends Cooperation with FIBA Foundation to Launch New Poster Collection

Copenhagen, November 2025

Following our successful initial collaboration, THE PLAY is excited to announce
an extended, long-term partnership with the FIBA Foundation. This renewed cooperation
will see the launch of an exclusive collection of FIBA-inspired posters, celebrating the
history, essence, and dynamism of international basketball.

Building on a strong creative synergy, THE PLAY and the FIBA Foundation are combining
their expertise in design and basketball heritage to craft a series of unique posters that
capture the sport’s most iconic moments, its athletic beauty, and its deep cultural roots.
Each artwork will be available as an exclusive on-demand digital print, allowing basketball
fans and art enthusiasts alike to bring the spirit of the sport into their homes.

“We’re incredibly excited to take our partnership with the FIBA Foundation to new heights.
This collection pays tribute to the passion and power of basketball through design—
offering fans a new way to experience and celebrate the game.”
– Kim Bernhard, co-founder & CEO of THE PLAY

“We were deeply inspired by the reaction to our first project with THE PLAY. It showed how
art and sport can come together to tell powerful stories about passion, teamwork, and
perseverance. We’re proud to strengthen our partnership and continue celebrating the
essence of basketball through this new collection.”
— Theren Bullock Jr., Head of FIBA Foundation, FIBA Foundation

The FIBA Foundation Poster Collection will launch with a big historical moment, Dream
Teams first basket against Cuba in 1992, exclusively through THE PLAY’s online shop and
select partners worldwide.

About THE PLAY
THE PLAY is a Copenhagen-based design studio that turns the greatest moments in sports
into minimalist works of art. Collaborating with elite athletes, clubs, and Federations
worldwide, THE PLAY blends emotion, storytelling, and Scandinavian aesthetics into
collectible designs.

About the FIBA Foundation
The FIBA Foundation is the social and legacy arm of FIBA that addresses the role of sports
particularly basketball in society, preserving and promoting basketball’s values and its
cultural heritage. FIBA’s cultural heritage is the heart of the FIBA Foundation’s cultural and
historical activities. It is one of the driving forces behind the promotion and dissemination
of FIBA’s values.