THE PLAY® transcends iconic sporting moments into timeless masterpieces. With a passion for preserving sporting history, we meticulously curate the world's most iconic moments as collectible artwork of unparalleled quality. Drawing from our Scandinavian design heritage, we create sports memorabilia with minimalist elegance.

Feel free to reach out and explore how we can work together

Get in contact
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Our Team

Our founding team have diverse backgrounds in startups, design, engineering, software development, sports marketing and broadcast production, all united by our shared passion for sports and storytelling.

Kim Bernhard CEO Contact
Mikkel Skafte CMO Contact
Nina Gyalokay Special Advisor
Philip Price Special Advisor
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Explore art work

Dive into our collection of various exclusive artworks capturing legendary sports moments.

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Learn more about our partnerships and how we provide sports organizations with a unique opportunity to showcase their on-pitch achievements through our exclusive artwork.