Sport is art

EST. COPENHAGEN 2020

Immerse yourself as THE PLAY® transcends iconic sporting moments into timeless masterpieces. With a passion for preserving sporting history, we meticulously curate the world's most iconic moments as collectible artwork of unparalleled quality. 

What we do

THE PLAY® transcends iconic sporting moments into timeless masterpieces. With a passion for preserving sporting history, we meticulously curate the world's most iconic moments as collectible artwork of unparalleled quality. 

Drawing from our Scandinavian design heritage, we create sports memorabilia with minimalist elegance.THE PLAY® is all about cherishing that moment. By curating video data and transforming it into exclusive artwork, we invite fans to relive their most cherished moments while opening up new revenue streams for rights holders.

Partnering with leading sport organisations & athletes

Since our establishment in 2020 we have partnered with professional leagues, athletes and organisations to create unique plays to cherish the memorable moments in sports.

Plays made in collaborations are made in limited series and are part of our exclusive collection.

To learn more about the opportunities of a partnership, please contact our CEO, Kim Bernhard at kim@theplay.dk