DBU X THE PLAY®
IMMORTALIZING AN ICONIC EURO 2021 CAMPAIGN
DBU X THE PLAY®
IMMORTALIZING AN ICONIC EURO 2021 CAMPAIGN
DBU X THE PLAY®
For this partnership, THE PLAY® joined forces with the Danish Football Association to celebrate the most iconic goals scored by players from the Euro 2021 squad — including unforgettable moments from the team’s remarkable run in the tournament itself. The special red-and-white collection became a great fan favourite, resonating with supporters of the men’s and women’s national teams.
The national team collection
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OUR PARTNERSHIP IN HIGHLIGHTS
A NEW ERA OF MERCHANDISE
An aesthetic merchandise collection featuring 15+ iconic football moments, handpicked in collaboration with DBU. The collection quickly became a fan favorite across Denmark — with Christian Eriksen as the standout top-seller.
LIMITED EDITION ARTWORK
50 exclusive artwork posters featuring 23k gold embossing for promotional activites and sponsors, hand-signed by Andreas Christensen, Joakim Mæhle, Pernille Harder & Sanne Troelsgaard.
ICONIC EURO'21 Moments
A collection co-created with the players and powered by requests from the fans – including Andreas Christensen's iconic thunderbolt against Russia and Joakim Mæhle's tiki-taka goal against Scotland.
danish national men's team
Ronnie Hansen, Commercial Director
- We are very pleased to have entered into a partnership with THE PLAY® who share our ambition to deliver cool and stylish products to fans of both the Women’s and Men’s National Teams. In today’s football world, fans can buy a wide range of different products, but we believe that with the new, exciting posters from THE PLAY®, we stand out in a creative way.