Partnerships

Partnering with THE PLAY® gives Clubs, Athletes and Federations access to exclusive, custom artwork that celebrates their most iconic achievements.
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Football

F.C. Copenhagen

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Football

Brentford F.C.

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Football

DBU

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esport

Astralis

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Badminton

Viktor Axelsen

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Trusted by clubs, athletes & federations

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Exclusive partnerships

Turning sporting legacy into brand value

Partnering with THE PLAY® gives sports organizations access to exclusive, custom artwork that celebrates their most iconic achievements. These modern memorabilia strengthen fan engagement and open new commercial opportunities — including sponsor activation — through premium, collectible merchandise. Another way to drive brand value on and off the field.

Product offerings

We transform legendary sporting moments into authentic, minimalist artwork that connects fans, athletes and clubs. Each collaboration blends storytelling, design and quality craftsmanship to create timeless, collectible pieces.

  • Print-on-demand production
  • Exclusive limited editions
  • Global reach and distribution
  • Premium production and materials
  • Storytelling that strengthens brand engagement

Interested in collaborating? Get in touch →

danish national men's team

Ronnie Hansen, Commercial Director

- "We are very pleased to have entered into a partnership with THE PLAY® who share our ambition to deliver cool and stylish products to fans of both the Women’s and Men’s National Teams. In today’s football world, fans can buy a wide range of different products, but we believe that with the new, exciting posters from THE PLAY®, we stand out in a creative way."

  • Collectible Artwork

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  • Story-Led Design

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  • Fan-Engagement

Get in touch

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