VIKTOR AXELSEN X THE PLAY®
Redefining greatness in the modern era
VIKTOR AXELSEN X THE PLAY®
Redefining greatness in the modern era
Redefining greatness in the modern era
Viktor Axelsen, two-times Olympic champion and global badminton icon, joins forces with THE PLAY® in an exciting collaboration to celebrate his historic gold medal at the Paris Olympics 2024. This special partnership captures the power and emotion of a career-defining moment through a one-of-a-kind collector’s piece. Co-created and designed by Viktor himself — a name widely considered an all-time great in badminton history.
At THE PLAY®, we are proud to partner with Viktor Axelsen, which began in 2024, to celebrate his extraordinary achievements through thoughtfully designed artworks – starting with his Olympic Gold Moment in Paris 2024. This partnership reflects shared values that are integral to both Viktor’s success and our creative philosophy: commitment, preparation, and an eye for detail.