VIKTOR AXELSEN X THE PLAY®


Redefining greatness in the modern era

Viktor Axelsen, two-times Olympic champion and global badminton icon, joins forces with THE PLAY® in an exciting collaboration to celebrate his historic gold medal at the Paris Olympics 2024. This special partnership captures the power and emotion of a career-defining moment through a one-of-a-kind collector’s piece. Co-created and designed by Viktor himself — a name widely considered an all-time great in badminton history.

From World No. 1 to Olympic Legend

Viktor Axelsen is one of the most dominant badminton players of the modern era. A two-time Olympic gold medalist in 2020 & 2024 and multiple-times World Champion, he is known for his powerful playing style, precision, and mental toughness. As the first non-Asian men's singles player to consistently top the world rankings in decades, Axelsen has redefined the global badminton landscape and inspired a new generation of athletes.

MORE THAN GOLD

I am thrilled to partner with THE PLAY® to create this special piece from Paris 2024. This collaboration is about more than just celebrating a moment. It's about showcasing the love for the sport that drives me every day. I'm excited to see this vision come to life.

VIKTOR AXELSEN